World Health Day: Changing individual behaviour
April 6, 2010
Anlässlich des von der Weltgesundheitsorganisation (WHO) jährlich begangenen Weltgesundheitstages steht die Förderung des Gesundheitsbewusstseins der Bevölkerung am 7. April im Mittelpunkt der Öffentlichkeit. Die diesjährige Kampagne „1000 cities – 1000 lives“ macht ein gesünderes Leben in den Städten zum Thema.
„Das Bewusstsein für einen gesünderen Lebensstil jedes und jeder Einzelnen zu wecken, ist der richtige Ansatz“, stimmt Joachim Klewes von der Change Centre Foundation zu. „Was jedoch schmerzlich fehlt, ist das grundlegende Wissen darüber, welcher konkreten Verhaltensänderungen es bedarf. Diese sind bisher weder ausreichend identifiziert noch im Zuge der meisten Gesundheitskampagnen gezielt angesprochen worden.“
Als Positivbeispiel für eine gelungene Kommunikation, welche die Menschen im Alltag erreiche, könne jedoch der simple und zugleich einprägsame Slogan „an apple a day keeps the doctor away“ bei der Prävention von Krankheiten sowie der Bekämpfung von Übergewicht dienen.
Solch eine umgangssprachliche Reduzierung sei auch in anderen Bereichen zur Förderung gesundheitsbewussten Verhaltens notwendig, so zum Beispiel in der Frage des umsichtigen Händewaschens bei der Pandemieprävention Die Change Centre Foundation steht nach eigenen Angaben für eben diese Übersetzung ins Einfache bereit.
Source URL: http://change-centre.org/world-health-day-changing-individual-behaviour/
GETUP-Kongress 2010: Shaping Change
Februar 18, 2010
The GETUP 2010 Conference from April 23rd – 24th is the expert forum for health management at the fringe of the FIBO (International Trade Show for Fitness, Wealth & Health) in Essen.
This year´s main topic is change management. In which ways can the health sector adapt to the ongoing economic crisis? What does the crisis mean for employees and consumers? What can the health and wellness industry do to ensure and improve the employability of individuals? These and further questions will be discussed on Friday the 23rd.
On Saturday the 24th workshops, lectures and a panel discussion on a broad variety of health and wellness related issues will be given. Graduates of the University of Applied Science will give best-practice examples of successful start-ups in the areas of health prevention and fitness.
What : GETUP-Kongress 2010: “Change Management – Veränderungen erfolgreich gestalten”
When : April 23rd – 24th 2010
Where : Exhibition Centre Essen, Norbertstrasse, 45131 Essen, Germany
How much : One day 49 (prepayment) to 70 € / two days 69 (prepayment) to 90 €
Further information: www.getup-kongress.de
Source URL: http://change-centre.org/getup-kongress-2010-shaping-change/
Action Learning for business
Februar 17, 2010
Action Learning (AI) is a powerful change management method focussing on the benefits of employees learning on the job. Although a quite academic book, this introduction not only presents AI’s different schools of thought, but offers practical guidance to the reader by highlighting the best features of each approach and recommending specific combinations to differing business environments. Amongst others, it deals with the precise implementation of programs, the role of learning coaches and possible learning outcomes.
The two authors also provide an appendix including deeper AI theory as well as useful exercise tools. The illuminating case studies offered, ranging from different sectors such as business corporations to community based health organizations, are especially noteworthy.
O’Neil, J. & Marsick, V. (2007). Understanding Action Learning. New York: American Management Association Pub.
Source URL: http://change-centre.org/action-learning-for-business/
Marketing Public Health: Strategies to Promote Social Change
Februar 5, 2010
The competition for public resources and media attention in mind, an effective marketing campaign is the crucial key factor for the promotion of social change. In order to successfully promote public health, practitioners in government and private business have to gain knowledge about the basics of marketing campaigns, from planning to implementation and evaluation.
The authors therefore provide the latest research on social marketing and communication along with brand-new case studies, written by well-known experts on how to apply these strategies. Different approaches are offered to address “upstream” changes in policy and social environments as well as traditional “downstream” theories to promote health behaviour change at the individual level.
This book is exceptional in offering these social marketing basics exclusively for the public health environment, including worksheets for practitioners and students as well as further reading recommendations.
Siegel, M. & Doner Lotenberg, L. (2007). Marketing Public Health: Strategies to Promote Social Change, 2nd ed. Sudburry: Jones & Bartlett Publishers
Source URL: http://change-centre.org/marketing-public-health-strategies-to-promote-social-change/