How Design can change Organizations

Juli 29, 2010

Tim Brown´s book deals with the power of design and how it can help bring about organizational transformations. Design thinking: that is how Brown calls his approach. Instead of being just one part of the organizational process, design becomes the centre piece of a corporate culture. Or as Brown says: “Design is now too important to be left to designer.”
One part of his book deals with the set of principles that can help – if applied properly – to install design thinking in almost any typ of organization. Central to his thinking is the unpredictability of a project or process.
Centered around the human beings of an organization Brown aims to help them to be more innovative and solve gridlocked situations. No business strategy book works without examples that illustrate the message of the author. So the other part of Brown´s work shows how design thinking has helped to create some of the most innovative organizations, Bank of America, the Centers for Disease Control and Prevention, Google, Intel, Mattel, Mayo Clinic, Pixar, Procter & Gamble, or Shimano.
All in all a very worthwhile read for those who are interested in a more unique and exploratory book on business strategies and change.

Brown, Tim (2009):Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation: How Design Thinking Can Transform Organizations and Inspire Innovation. New York. HarperBusiness.

Source URL: http://change-centre.org/how-design-can-change-organizations/

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