How can policy makers, communication experts and health practitioners bring individuals to change their unhealthy habits in order to prevent diseases and promote public health?
In this insightful handbook, international experts of numerous disciplines share their knowledge of key factors for successfully generating medically worthwhile behaviour. The chapters cover issues such as the individuals’ differences in perceptions, attitudes and expectations, the challenge of providing conducive motivational, educational and social requirements for health improvement as well as expedient persuasion and communication skills.
Especially noteworthy, readers will find instructions for precise planning and evaluation of intervention and change campaigns in the form of a Vademecum, a very useful detachable guide with self-checking questions.

Kerr, J., Weitkunat, R. & Moretti, M. (eds.) (2005). The ABC of behavior change: A guide to successful disease prevention and health promotion. Edinburgh: Churchill Livingston