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The Necessary Revolu ...

• The Necessary Revolution

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  A new book on social and economic change to real sustainability. "The Necessary Revolution" reveals how individuals and organisations can lead this process.

  

  Author Peter Senge and his co-authors show in “The Necessary Revolution” how individual companies and people are leading the way towards a less exploitative and wasteful economic behaviour. Avoiding any pie-in-the-sky rhetorics this book gives examples from around the globe of indivdual and collaborative efforts to tackle the social and environmental problems of our interdependent society – from Swedens futuristic but nevertheless real “Green Zone” to Coke´s and WWF´s combined efforts for sustainable water.

  These examples show that sustainbility is not mere feel-good actions without real outcomes, instead it creates concrete benefits and value for the peope and companies involved. An interesting discovery of the book is that persons leading these change processes are often not flag-wavers in top positions but keen individuals transforming the world from the bottom up.

  Part manifesto part business case study “The Necessary Revolution” is an important read in times were change is essential.

  Senge, Peter (2010). The Necessary Revolution – Working together to create a sustainable World. New York: Broadway Books.
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